SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 10-Q
                                        
(Mark one)
                                        
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                   ACT OF 1934
                                        
                FOR THE QUARTERLY PERIOD ENDED DECEMBER 31, 1995
                                        
                                       O R
                                        
    [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

             For the transition period from __________ to __________
                                        
                                        
                         Commission File Number 0-12699
                                        
                                        
                                ACTIVISION, INC.
             (Exact name of registrant as specified in its charter)
                                        

                                                                 DELAWARE  94-
2606438
     (State or other jurisdiction of (I.R.S. Employer Identification No.)
     incorporation or organization)


            11601 WILSHIRE BLVD., LOS ANGELES, CA     90025
   (Address of principal executive offices)       (Zip Code)

                                        
                                 (310) 473-9200
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days.  Yes [  X  ]  No [     ]


Indicate by check mark whether the registrant has filed all documents and 
reports required to be filed by Section 12, 13 or 15(d) of the Securities 
Exchange Act of 1934 subsequent to the distribution of securities under a 
plan confirmed by a court:  Yes [  X  ]  No [     ]

The number of shares of the registrant's Common Stock outstanding as of February
13, 1996  was 13,748,763.
                                        
                                        
                                        
                                ACTIVISION, INC.
                                        
                                      INDEX
                                        
                                                                                
                                                  Page No.

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

        Condensed Consolidated Balance Sheets as
        of December 31, 1995  (unaudited) and
        March 31, 1995                               3

        Condensed Consolidated Statements of
        Operations for the quarters and nine
        months ended December 31, 1995 and
        1994 (unaudited)                             4

        Condensed Consolidated Statements of
        Cash Flows for the quarters and nine
        months ended December 31, 1995 and
        1994 (unaudited)                             5

        Notes to Condensed Consolidated Financial
        Statements for the quarter and nine months
        ended December 31, 1995 (unaudited)          6


Item 2. Management's Discussion and Analysis of
        Financial Condition and Results of 
        Operations                                   8



PART II.   OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K            12


SIGNATURES                                           13
                                        
                                        
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

                        ACTIVISION, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets
                                        
                        (in thousands except share data)
                                        



                                                December 31,         March 31,
                                                   1995                1995
                                                ------------       -----------
 ASSETS                                         (UNAUDITED)
     Current assets:
      Cash and cash equivalents                 $   28,077          $   37,355
      Accounts receivable, less allowances
      of $7,684 and $4,469, respectively            11,575               5,566
      Inventories, net                               2,670               1,972
      Prepaid software and license royalties         3,378               1,082
      Other current assets                             866                 342
                                                 ---------          ----------
         Total current assets                       46,566              46,317

      Property and equipment, net                    2,964               1,643
      Other assets                                     229                  60
      Excess purchase price over
         identifiable assets acquired, net          19,901              20,863
                                                ----------          ----------
         Total assets                          $    69,660          $   68,883
                                                ==========          ==========

LIABILITIES AND SHAREHOLDERS' EQUITY
   Current liabilities:
      Accounts payable                          $    3,987           $   2,516
      Accrued expenses                               6,744               3,153
      Deferred revenue                               1,740                   -
                                                ----------          ----------
         Total current liabilities                  12,471               5,669

      Other liabilities                                495                 510
                                                ----------          ----------
         Total liabilities                          12,966               6,179
                                                -----------         ----------

   Commitments and contingencies

   Shareholders' equity:
      Common stock, $.000001 par value, 100,000,000
      shares authorized, 14,227,846 and 14,183,594
      shares issued and 13,727,846 and 14,183,594
      outstanding, respectively                          -                   -
      Additional paid-in capital                    67,881              67,667
      Accumulated deficit                          (5,638)             (4,822)
      Cumulative foreign currency translation        (271)               (141)
      Less: treasury stock, cost of 500,000 shares (5,278)                   -
                                                 ---------          ----------
         Total shareholders' equity                 56,694              62,704
                                                 ---------          ----------
      Total liabilities and shareholders' equity $  69,660          $   68,883
                                                ==========          ==========

   The accompanying notes are an integral part of these condensed consolidated
                              financial statements.
                                        
                                        
                        ACTIVISION, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Operations
                                        
                      (in thousands except per share data)
                                        
                                   (Unaudited)



                                       Quarter ended     Nine months ended
                                        December 31,        December 31,
                                     -------------------------------------
                                        1995     1994      1995     1994
                                      -------------------------------------

Net revenues                        $  17,578$  26,185   $  39,745$  34,069

Cost of goods sold                      7,131   16,256      15,428   19,580
                                     --------------------------------------
Gross profit                           10,447    9,929      24,317   14,489
                                     -------------------------------------
Operating expenses:
   Product development                  4,163    2,247      12,807    5,315
   Sales and marketing                  3,200    5,566       9,290    8,187
   General and administrative           1,190      871       3,332    2,288
   Amortization of intangible assets      321      321         963      963
                                     --------------------------------------
      Total operating expenses          8,874    9,005      26,392   16,753
                                     --------------------------------------

Operating income (loss)                 1,573      924     (2,075)  (2,264)

Other income:
   Interest, net                          409      414       1,343    1,151
                                     ----------------------------------------
Income (loss) before provision for
   income taxes                         1,982    1,338       (732)  (1,113)

Provision for income taxes                 34       34          83       88
                               -------------------------------------------------
- - -------
Net income (loss)                    $  1,948  $ 1,304    $  (815)$ (1,201)
                                     ======== ========    ======== ========


Net income (loss) per share         $  0.13  $    0.09 $    (0.06)$   (0.09)
                                     ======== ========    ======== ========
Number of shares used in computing
   net income (loss) per common share  15,209   13,907      14,077   13,860
                                     ======== ========    ======== ========








                                        
   The accompanying notes are an integral part of these condensed consolidated
                              financial statements.
                                        
                                        
                                        
                        ACTIVISION, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Cash Flows
                     For the nine months ended December 31,
                                        
                                 (in thousands)
                                   (Unaudited)
                           Increase (Decrease) in Cash
                                        


                                                  1995               1994
                                               ----------         ----------

Net cash used in operating activities         $   (1,840)         $ (12,460)
                                               ----------         ----------
Cash flows from investing activities:
   Capital expenditures                           (2,244)              (637)
   Restricted cash                                      -              1,500
                                               ----------         ----------
      Net cash provided (used) by
        investing activities                      (2,244)                863
                                               ----------         ----------
Cash flows from financing activities:
   Payments under line of credit agreements             -            (4,695)
   Borrowings under line of credit agreements           -              4,695
   Proceeds from exercise of common stock options     214                105
   Purchase of treasury stock                     (5,278)                  -
                                              -----------         ----------
      Net cash provided (used) by financing
        activities                                (5,064)                105
                                              -----------         ----------

Effect of exchange rate changes on cash             (130)               (24)
                                              -----------         ----------
Net decrease in cash and cash equivalents         (9,278)           (11,516)
                                              -----------         ----------
Cash and cash equivalents at beginning of period   37,355             38,093
                                              -----------         ----------
Cash and cash equivalents at end of period     $   28,077         $   26,577
                                               ==========         ==========





                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
   The accompanying notes are an integral part of these condensed consolidated
                              financial statements.
1.   BASIS OF PRESENTATION

     The accompanying condensed consolidated financial statements include the
     accounts of Activision, Inc. and its subsidiaries.  The information
     furnished is unaudited and reflects all adjustments which, in the opinion
     of management, are necessary to provide a fair statement of the results for
     the interim periods presented.  The financial statements should be read in
     conjunction with the financial statements included in the Company's Annual
     Report on Form 10-K for the year ended March 31, 1995.

     Certain amounts in the condensed consolidated financial statements have
     been reclassified to conform with the current period's presentation. These
     reclassifications had no impact on previously reported working capital or
     results of operations.

2.   INVENTORIES

     Inventories comprise (amounts in thousands):
                                           December 31,    March 31,
                                               1995           1995

          Finished goods                     $ 1,976       $ 1,769
          Purchased parts and components         694           203
                                             -------       -------
                                             $ 2,670       $ 1,972
                                              ======        ======

3.   DEFERRED REVENUE

     Revenue from licensing agreements which provide customers the right to
     multiple copies in exchange for guaranteed amounts is recognized upon
     delivery of the product master or the first copy; when per copy royalties
     on sales exceed the minimum guaranteed quantities, revenue is recognized.
     The Company defers recognition of revenue from licensing agreements until
     the completion by the Company of its future obligations under such
     agreements including, but not limited to, the achievement of technological
     feasibility of the products or assets to be delivered under such
     obligations and future collectibility.  Deferred revenue of $1,740,000 as
     of December 31, 1995 represents minimum guarantee payments received by the
     Company in advance of future deliveries of products or product components
     under such agreements.

4.   AMORTIZATION OF INTANGIBLE ASSETS

     Effective April 1, 1992, Disc Company, Inc. ("TDC"), a Delaware corporation
     and a wholly-owned subsidiary of International Consumer Technologies
     Corporation, was merged with and into the Company, with the Company as the
     surviving corporation.  The excess of the purchase price over the estimated
     fair values of the net assets acquired was recorded as an intangible asset
     in the amount of  $24,417,000.  This intangible asset is being amortized on
     a straight-line basis over a 20 year period.  Amortization was
     approximately $305,000 for each of the quarters ended December 31, 1995 and
     1994 and $916,000 for each of the the nine month periods ended December 31,
     1995 and 1994.  The Company systematically evaluates current and expected
     cash flow from operations on a non-discounted basis for the purpose of
     assessing the recoverability of recorded intangible assets.  Some of the
     factors considered in this evaluation include operating results, business
     plans, budgets and economic projections.  Should such factors indicate that
     recoverability might be impaired, the Company would appropriately adjust
     the recorded amount of the intangible asset and/or the period over which
     the recorded intangible asset is amortized.
     
5.   EARNINGS (LOSS) PER COMMON SHARE

     Earnings (loss) per common share is computed using the weighted average
     number of common and, when dilutive, common equivalent shares outstanding
     during the period.  For the quarter ended December 31, 1995, the weighted
     average number of shares in the computation of earnings per share was
     increased by approximately 1,239,000 of common equivalent shares.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
      OF OPERATIONS

                                    OVERVIEW

     The Company is a diversified international publisher of interactive
entertainment software.  The Company develops and publishes entertainment
software for a variety of platforms, including both personal computer CD-ROM
desk-top systems, such as the Windows 95 operating system, and videogame set-top
hardware systems, such as the Sega Saturn and Sony Playstation.  The Company
distributes its products worldwide through its direct sales force and, to a
lesser extent, through third party distributors and licensees.

                              RESULTS OF OPERATIONS

     Net revenues for the quarter and nine months ended December 31, 1995
decreased 33% and increased 17%, respectively, from the same periods last year.
The increase in desk-top net revenues during the current quarter was primarily
due to continuing strong sales of "Mechwarrior 2" (DOS CD) which was released in
July 1995, as well as the initial release of "Mechwarrior 2" (Windows 95 CD),
five "Mighty Morphin Power Ranger" titles (Windows and Mac CD), "Mechwarrior 2
Expansion Pack: Ghost Bear's Legacy" (DOS CD) and "Earthworm Jim" (Windows 95
CD).  The decrease in set-top net revenues during the current quarter was due to
the Company's strategic change in its business emphasis from cartridge-based
set-top system to CD-based desk-top systems.  On-line, OEM, licensing and other
net revenues increased during the current quarter due to OEM and licensing 
revenues related to "Mechwarrior 2", "Pitfall: The Mayan Adventure", "Shanghai:
Great Moments" and "Earthworm Jim".


     Net revenues by territory were as follows (amounts in thousands):
Quarter Ended December 31, Nine Months Ended December 31, ---------------------------------------------------------- 1995 1994 1995 1994 ----------------------------------------------------------- % of Net % of Net % of Net % of Net Amount Revenues Amount Revenues Amount Revenues Amount Revenues North America $ 13,062 74.3% $18,751 71.6% $30,034 75.6% $24,847 72.9% Europe 1,791 10.2% 6,562 25.0% 3,819 9.6% 7,174 21.1% Japan 1,901 10.8% 249 1.0% 3,797 9.6% 1,085 3.2% Australia and Pacific Rim 824 4.7% 623 2.4% 2,095 5.2% 963 2.8% -------------------------------------------------------------------- $ 17,578 100.0% $ 26,185 100.0% $ 39,745 100.0% $34,069 100.0% ====================================================================
Net revenues by device/medium were as follows (amounts in thousands):
Quarter Ended December 31, Nine Months Ended December 31, ----------------------------------------------------------- 1995 1994 1995 1994 % of Net % of Net % of Net % of Net Amount Revenues Amount Revenues Amount Revenues Amount Revenues Set-top $ 1,323 7.5% $23,308 89.0% $ 4,092 10.3% $ 24,607 72.2% Desk-top 12,066 68.7% 1,487 5.7% 27,603 69.5% 5,205 15.3% On-line, OEM, licensing and other 4,189 23.8% 1,390 5.3% 8,050 20.2% 4,257 12.5% -------------------------------------------------------------------- $ 17,578 100.0% $26,185 100.0% $39,745 100.0% $34,069 100.0% ======= ====== ======= ====== ====== ===== ======= =======
For purposes of the foregoing presentation, net revenues from set-top systems relate to sales of entertainment software products designed by the Company for operation on a hardware device that is connected to a television set and displayed on a television screen. Examples of set-top systems include Super Nintendo Entertainment System ("SNES"), Sega Genesis ("SGS"), Sega Saturn ("Saturn"), Sony Playstation ("Playstation"), Atari Jaguar, CD-I and 3DO Multiplayer ("3DO"). The Company designs products for operation on many of these systems, and normally it is required to pay a license fee for the right to create products for a particular system. Net revenues from desk-top systems relate to sales of those entertainment software products designed by the Company for operation through a personal computer's operating system software and that is displayed on the computer's monitor. Examples of computer operating systems include MS-DOS, Windows and the Macintosh operating system. The Company generally is not obligated to pay an operating system license fee for the right to produce desk-top products. Included in on-line, OEM, licensing and other revenues is approximately $750,000 related to the settlement and sale of certain product licensing rights back to the original licensor. Net revenues by source were as follows (amounts in thousands):
Quarter Ended December 31 Nine Months Ended December 31, ------------------------------------------------------- 1995 1994 1995 1994 -------------------------------- ----------------------- % of Net % of Net % of Net % of Net Amount Revenues AmountRevenues AmountRevenues AmountRevenues Activision Studios $ 15,815 90.0% $26,124 99.8% $37,091 93.3% $33,362 97.9% Acquisitions and Affiliated Labels 1,763 10.0% 61 0.2% 2,654 6.7% 707 2.1% ----------------------------------------------------------- $ 17,578 100.0% $26,185 100.0% $39,745 100.0% $34,069 100.0% ======= ======= ======= ======= ======= ====== ======== =====
Net revenues from Activision Studios relate to those entertainment software products (both set-top and desk-top) designed, developed and produced through the Company's Activision Studios division and that are owned by the Company. Net revenues from Acquisitions and Affiliated Labels relate to those entertainment software products developed by third parties for which the Company obtains all or certain distribution rights. Such distribution rights may take the form of a co-ownership arrangement or a license, and the Company's obligation to incur marketing, promotion, sales and advertising expenses in connection with the rights being acquired may vary from product to product. Cost of Goods Sold Cost of goods sold related to set-top, desk-top and OEM revenues represent the manufacturing and related costs of computer software and video games. Manufacturers of the Company's computer software are located in the United States and Europe and are readily available. Set-top cartridges and CDs are manufactured by the respective video game console manufacturers, such as Nintendo, Sega and Sony, who require significant lead time to fulfill the Company's orders. Also included in cost of goods sold is royalty expense related to amounts due to developers, title owners or other royalty participants based on product sales. Various contracts are maintained with developers, product title owners or other royalty participants which state a royalty rate and term of agreement, among other items. The decrease in cost of goods sold is a result of the shift in the Company's strategy from cartridge-based set-top products to CD-based desk-top products. Gross Profit For the quarter ended December 31, 1995, gross profit as a percentage of net revenues was 59.4% compared to 37.9% for the quarter ended December 31, 1994. The majority of the Company's revenues in the quarter ended December 31, 1995 were derived from desk-top products that carry a higher gross profit than set-top products. In contrast, revenues derived from set-top products represented a greater portion of total net revenues in the quarter ended December 31, 1994. The increase in gross profit also was due to the increase in on-line, OEM, licensing and other revenues, which carry higher gross profit. Gross profit increased as a percent of net revenues from 42.5% for the nine months ended December 31, 1994 to 61.2% for the nine months ended December 31, 1995. The increase in gross margin over this period was primarily due to the overall shift in the Company's product mix from cartridge-based set-top products to CD-based desk-top products. Operating Expenses
Quarter Ended December 31, Nine Months Ended December 31, ---------------------------------------------------------- 1995 1994 1995 1994 ---------------------------------------------------------- % of Net % of Net % of Net % of Net Amount Revenues Amount Revenues Amount Revenues Amount Revenues Product development $4,163 23.7% $2,247 8.6% $12,807 32.2% $5,315 15.6% Sales and marketing 3,200 18.2% 5,566 21.3% 9,290 23.4% 8,187 24.0% General and administrative 1,190 6.8% 871 3.3% 3,332 8.4% 2,288 6.7% Amortization of intangible assets 321 1.8% 321 1.2% 963 2.4% 963 2.8% ------------------------------------------------------------- $ 8,874 50.5% $9,005 34.4% $26,392 66.4% $16,753 49.1% ======= ======= ====== ======= ======= ======== ====== ======
Product development expenses increased due to the continued growth of the Company's product development departments, the increased number of products in product development and the increase in costs associated with enhanced production content and new technologies incorporated into such products. Approximately $3,507,000 and $8,249,000 of product development expenses for the quarter and nine months ended December 31, 1995, respectively, relate to products which will be released in subsequent periods. Sales and marketing expenses decreased for the quarter as a result of a reduction in broadcast advertising, although such reduction was partially offset by the growth of the sales and marketing departments. General and administrative expenses increased due to an increase in head count related expenses as compared to the same period in the prior year. Amortization of intangible assets represents the amortization of the excess purchase price over identifiable assets acquired from the acquisition of Disc Company, Inc. on April 1, 1992 and the amortization of capitalized reorganization costs. Other Income (Expense) Interest income, net, was $409,000 and $1,343,000 for the quarter and nine months ended December 31, 1995, respectively, compared to approximately $414,000 and $1,151,000 for the quarter and nine months ended December 31, 1994. The decrease for the quarter ended December 31, 1995 was due to lower average cash balances during the period as a result of the Company's purchases of its common stock in the open market in December 1995, while the increase for the nine months ended December 31, 1995 was due to the higher yields earned on cash and cash equivalents. Provision for Income Taxes Income taxes represent foreign taxes withheld which may be available in the future as tax credits against future tax liability. In addition, the Company has significant net operating losses which may be carried forward against a portion of future taxable income for both federal and state tax purposes. SEASONALITY The Company's quarterly operating results have in the past varied significantly and will likely in the future vary significantly depending on a variety of factors, many of which are not under the Company's control. For example, net revenues may be higher during the fourth calendar quarter as a result of increased demand for consumer software during the year-end holiday buying season. Net revenues in other quarters can vary significantly as a result of the timing of new product introductions. Products are generally shipped as orders are received, and consequently the Company operates with little or no backlog. Net revenues in any quarter are therefore substantially dependent on orders booked and shipped in that quarter. The Company's expense levels are based in large part on the Company's product development and marketing budgets. The majority of product development and marketing costs are expensed as incurred, which is often before a product is ever released. As the Company increases its development and marketing activities, current expenses will increase and, if sales from previously released products are below expectations, net income is likely to be disproportionately affected. Due to all of the foregoing, revenues and operating results for any future quarter are not predictable with any significant degree of accuracy. Accordingly, the Company believes that period- to-period comparisons of operating results are not necessarily meaningful and should not be relied upon as indications of future performance. LIQUIDITY AND CAPITAL RESOURCES On January 31, 1994, the Company completed a private placement of approximately 5,000,000 shares of its common stock. The net proceeds from this private placement, approximately $39.5 million, together with funds from operations, have been the Company's primary source of liquidity for the fiscal year ended March 31, 1995 and for the current fiscal year. At December 31, 1995, the Company had a balance of approximately $28.1 million of cash and cash equivalents. The Company uses its working capital to finance ongoing operations, including acquisitions of inventory and equipment, to fund the development, production, marketing and selling of new products, and to obtain intellectual property rights for future products from third parties. The Company's working capital decreased $6.6 million from March 31, 1995 to December 31, 1995 as a result of the Company's purchases of its common stock in the open market in the amount of $5.3 million, the funding of the Company's expanding operations and additional capital expenditures. At December 31, 1995, net accounts receivable and inventories were $14.2 million, an increase of $6.7 million from $7.5 million as of March 31, 1995. The increase is due primarily to an increase in the Company's product sales in the third quarter of the fiscal year as compared to the quarter ended March 31, 1995. As of December 31, 1995, total accounts payable and accrued liabilities were approximately $10.7 million versus $5.7 million at March 31, 1995. The increase at December 31, 1995 is related to the the increase in cost of goods sold as well as operating expenses related to the increase in the Company's product sales in the third quarter of the current fiscal year. Management believes that the Company's existing capital resources are sufficient to meet its current operational requirements for the foreseeable future. The Company's management currently believes that inflation has not had a material impact on continuing operations. PART II. OTHER INFORMATION Item 6. Exhibits and Reports on Form 8-K (a) Exhibits None (b) Reports on Form 8-K None SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. Date: February 13, 1996 ACTIVISION, INC. /S/Robert A. Kotick Chairman, Chief Executive February 13, 1996 (Robert A. Kotick) Officer (Principal Executive Officer) and Director /S/Brian G. Kelly Chief Operating and Financial February 13, 1996 (Brian G. Kelly) Officer and Director (Principal Financial Officer) /S/Barry J. Plaga Chief Accounting Officer February 13, 1996 (Barry J. Plaga) (Principal Accounting Officer)
 

5 0000718877 ACTIVISION, INC. 3-MOS MAR-31-1996 DEC-31-1995 28,077 0 19,259 7,684 2,670 46,566 5,212 (2,248) 69,660 12,471 0 0 0 0 56,694 69,660 17,578 17,578 7,131 7,131 8,874 0 0 1,982 34 1,948 0 0 0 1,948 .13 .13