SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                               -------------------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported) January 28, 2004
                                                        (January 28, 2004)
                                                        ------------------

                                ACTIVISION, INC.
- --------------------------------------------------------------------------------
               (Exact Name of Registrant as Specified in Charter)


          Delaware                    0-12699                  95-4803544
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(State or Other Jurisdiction        (Commission              (IRS Employer
    of Incorporation)               File Number)          Identification No.)


        3100 Ocean Park Blvd., Santa Monica,                  CA 90405
- --------------------------------------------------------------------------------
      (Address of Principal Executive Offices)               (Zip Code)


        Registrant's telephone number, including area code (310) 255-2000
- --------------------------------------------------------------------------------

                                       NA
- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)



Item 7.   Financial Statements, Pro Forma Financial Statements and Exhibits.

          (c)  Exhibits.

               99.1 Press Release of Activision, Inc., dated January 28, 2004.

Item 12.  Results of Operations and Financial Condition.

     On January 28, 2004, Activision, Inc. issued a press release announcing its
financial results for the fiscal quarter ended December 31, 2003. The press
release is attached hereto as Exhibit 99.1.

     The information in this Form 8-K and the Exhibit attached hereto shall not
be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of
1934, nor shall it be deemed incorporated by reference in any filing under the
Securities Act of 1933, except as shall be expressly set forth by specific
reference in such filing.


                                       2


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date: January 28, 2004

                                 ACTIVISION, INC.

                                 By:/s/ Ronald Doornink
                                    ----------------------------
                                    Name:  Ronald Doornink
                                    Title: President


                                        3

                                                                    Exhibit 99.1

                        Contacts:   Bill Chardavoyne
                                    Chief Financial Officer
                                    (310) 255-2229
                                    bchardavoyne@activision.com

                                    Kristin Mulvihill Southey
                                    Vice President, Investor Relations
                                    (310) 255-2635
                                    ksouthey@activision.com

                                    Maryanne Lataif
                                    Vice President, Corporate Communications
                                    (310) 255-2704
                                    mlataif@activision.com


                   ACTIVISION REPORTS RECORD THIRD QUARTER AND
                         NINE MONTH FISCAL 2004 RESULTS

          - Q3 Net Revenues Increase 34% and Diluted E.P.S. Grows 88% -

          - Company Has Three Top-Five Holiday Games According to NPD -

   - Company Provides Record Outlook for FY 2005 Net Revenues of $1 Billion -


     SANTA MONICA, CA - January 28, 2004 - Activision, Inc. (Nasdaq: ATVI) today
announced record financial results for the third quarter and nine months ended
December 31, 2003.

     Net revenues for the third quarter were $508.5 million or 34% higher, as
compared to $378.7 million for fiscal year 2003 third quarter. Net income for
the third quarter rose to $77.0 million, a 74% increase, compared with net
income of $44.3 million for the previous third quarter. Diluted earnings per
share grew 88% to $0.79 per diluted share, compared to $0.42 per diluted share
reported for the last fiscal third quarter.

     For the nine-month period ended December 31, 2003, the company announced
record net revenues of $784.8 million, as compared to net revenues of $739.1
million reported for the nine-month period last fiscal year. The company also
announced record earnings per diluted share for the nine-month period of $0.74,
as compared to earnings per diluted share of $0.71 for the same period last
year.


                                     (more)

Activision Reports Record Q3 2004 Earnings Results

     Activision increased its net revenues and earnings per diluted share
outlook for fiscal year 2004 to $910 million in net revenues and earnings per
diluted share of $0.72 from the company's prior outlook of $870 million and
diluted earnings per share of $0.56. The company also increased its fourth
quarter outlook to $125 million in net revenues and a loss per share of $0.02
from its previous outlook of $114 million in net revenues and a loss per share
of $0.05.

     Activision also provided its outlook for fiscal year 2005, beginning in
April 2004, of $1 billion in net revenues, an increase of 10% over the prior
year and earnings per diluted share of $0.90, which represents a 25% increase
year over year. For the first quarter of FY 2005, the company expects net
revenues of $170 million and earnings per diluted share of $0.05.

     Robert Kotick, Chairman and CEO of Activision, Inc. commented, "I am very
pleased to announce that the company delivered record results for the third
quarter and first nine months of fiscal 2004. Our three holiday titles, Tony
Hawk's Underground, True Crime: Streets of L.A.(TM) and Call of Duty(TM), were
all top-five selling games for the holiday season and represent some of the
highest quality, most innovative products that we have ever created. The success
of our two new original properties, True Crime: Streets of L.A. and Call of
Duty, and the new direction for the Tony Hawk brand have resulted in three new
franchises from which we expect to develop a variety of games for multiple
platforms for years to come."

     Kotick continued, "We have one of the strongest balance sheets in our
industry and ended the quarter with $552 million in cash and short-term
investments, low inventories and $796 million in shareholders' equity. We
believe that our fiscal year 2005 financial results will be driven by our robust
and exciting slate that includes Spider-Man 2(TM), Shrek 2(TM), Doom 3(TM),
Shark Tale(TM), Lemony Snicket's A Series of Unfortunate Events(TM), Call of
Duty: Finest Hour(TM), Rome: Total War(TM) and a sequal to the best-selling game
Tony Hawk's Underground. Our planned product slate combined with the growing
installed base of console hardware should enable us to continue to expand the
scale and scope of our business."

Business Highlights

     Activision's third quarter results were driven by solid performance of its
titles across all platforms worldwide. During the quarter, the company ranked as
the #2 publisher overall on the console platforms, according to NPD Funworld,
due to strong consumer response to Tony Hawk's Underground and True Crime:
Streets of L.A. Between October and December, Activision released five new
titles: Tony Hawk's Underground, an all-new Tony Hawk experience; True Crime:
Streets of L.A., a driving, fighting and shooting game featuring Snoop Dogg and
an original soundtrack featuring more than 50 West Coast hip hop artists; Call
of Duty, a World War II based first-person action game; Empires: Dawn of the
Modern World(TM), a real time strategy game spanning five eras from the Medieval
Age to World War II; and an all new title in the Cabela's franchise, Cabela's
Dangerous Hunts(TM).


                                     (more)

Activision Reports Record Q3 2004 Earnings Results

     Activision continued its market leadership position in both the sports and
first-person action genres with Tony Hawk's Underground and Call of Duty. The
company was the only publisher to have an original intellectual property, True
Crime: Streets of L.A., rank as a top-five console/handheld title for the
holiday season.

     Other highlights from the fiscal third quarter are as follows:

     o    According to NPD Funworld, Tony Hawk's Underground was the #2 best
          selling U.S. console/handheld title in aggregate across all platforms.
          Additionally, the Tony Hawk franchise reigned as the #1 franchise from
          a third-party publisher.

     o    True Crime: Streets of L.A. was the #4 best selling U.S.
          console/handheld title in aggregate across all platforms, according to
          NPD Funworld. True Crime: Streets of L.A. rose up the charts after
          having launched on November 4.

     o    According to NPD Intellect, Call of Duty was the #1 best selling PC
          game in the U.S. for the calendar fourth quarter. Additionally, the
          game ranked as the #5 best selling PC game for calendar 2003, despite
          having launched on October 29. On October 30, Activision announced
          that it had acquired Infinity Ward, the developer of Call of Duty.

     o    The Cabela's franchise was the #1 best-selling hunting series for
          calendar 2003 according to NPD. During the holiday season, Activision
          launched Cabela's Dangerous Hunts(TM) for PlayStation(R)2 computer
          entertainment system and the Xbox(R) video game system from Microsoft.

     Looking ahead to the fourth quarter of fiscal year 2004, Activision's slate
includes Pitfall: The Lost Expedition(TM), an action adventure game for the
PlayStation2 computer entertainment system, Xbox video game system from
Microsoft, Nintendo(R) GameCube(TM) and Nintendo(R) Game Boy(R) Advance; MTX:
Mototrax(TM), a comprehensive motocross game for the PlayStation 2 computer
entertainment system and Xbox video game system from Microsoft; and Tenchu:
Return From Darkness(TM), the acclaimed stealth ninja series for the Xbox video
game system from Microsoft.

     Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues of $864
million for the fiscal year ended March 31, 2003.


                                     (more)

Activision Reports Record Q3 2004 Earnings Results

     Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More
information about Activision and its products can be found on the company's
World Wide Web site, which is located at www.activision.com.


Note: The statements made in this press release that are not historical facts
are forward-looking statements. Although the company believes that its plans,
intentions and expectations reflected in such forward-looking statements are
reasonable, a number of important factors could cause our actual future results
to differ materially from those expressed in any such forward-looking
statements.

Such factors include, without limitation, product delays, retail acceptance of
our products, industry competition, rapid changes in technology and industry
standards, protection of proprietary rights, maintenance of relationships with
key personnel, vendors and third-party developers, international economic and
political conditions, integration of recently acquired subsidiaries and
identification of suitable future acquisition opportunities.

These important factors and other factors that potentially could affect the
company's financial results are described in our filings with the Securities and
Exchange Commission, including the company's most recent Annual Report on Form
10-K and Quarterly Reports on Form 10-Q.


                               (Tables to Follow)

ACTIVISION, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except earnings per share data)

                                                          Nine Months
                         Quarter ended December 31,    ended December 31,
                              2003       2002          2003         2002
                                        Restated                   Restated
                          ----------  ------------  -----------  -----------

Net revenues              $  508,511  $   378,685  $   784,759   $   739,115
Costs and expenses:
 Cost of sales
    - product costs          235,301      204,881      384,302       369,004
 Cost of sales
    - software royalties
     and amortization         23,680       33,503       50,575        67,396
 Cost of sales
    - intellectual
     property licenses         9,464       14,918       27,008        32,704
 Product development          50,354       13,758       79,828        38,768
 Sales and marketing          58,503       33,875      102,025        84,644
 General and administrative   14,248       10,989       35,847        37,308
                          ----------  ------------  -----------  -----------
  Total operating expenses   391,550      311,924      679,585       629,824

Operating income             116,961       66,761      105,174       109,291
Investment income, net         1,464        2,533        4,125         6,554

Income before
provision for
income taxes                 118,425       69,294      109,299       115,845
Provision
 for income taxes             41,444       24,847       38,248        41,708
                          ----------  ------------  -----------  -----------
Net income                $   76,981  $     44.347  $   71,051   $    74,137
                          ==========   ==========   ==========   ===========

Basic earnings
 per share                $     0.87  $      0.44   $     0.80   $      0.77
Weighted average
 common shares outstanding    88,763      100,209       88,325        96,839

Diluted earnings
 per share                $    0.79   $      0.42   $     0.74   $      0.71
Weighted average
 common shares
 outstanding assuming
 dilution                    97,351       106,223       95,786       104,822


Share and earnings per share data have been restated to reflect our
three-for-two stock split for shareholders of record as of May 16, 2003, paid
June 6, 2003.

ACTIVISION, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
                                         December 31,    March 31,
                                             2003           2003
                                        -------------   -------------
ASSETS
 Current assets:
   Cash, cash equivalents and
     short-term investments             $     551,677   $     406,954
   Accounts receivable, net                   241,929          15,822
   Inventories                                 35,506          19,577
   Software development                        43,469          26,791
   Intellectual property licenses              26,614           8,906
   Deferred income taxes                       36,170          38,290
   Other current assets                        14,217          10,565
                                        -------------   -------------
     Total current assets                     949,582         526,905
                                        =============   =============

   Software development                        27,394          35,281
   Intellectual property licenses              22,882          36,943
   Property and equipment, net                 26,375          22,265
   Deferred income taxes                            -          10,322
   Other assets                                   844           5,081
   Goodwill                                    74,214          68,019
                                        -------------   -------------
     Total assets                       $    1,101,291  $     704,816

LIABILITIES AND SHAREHOLDERS' EQUITY
 Current liabilities:
   Current portion of long-term debt    $           -   $         147
   Accounts payable                           170,936          45,602
   Accrued expenses                           128,687          58,656
                                        -------------   -------------
     Total current liabilities                299,623         104,405

 Long-term debt, less current portion               -           2,671
 Deferred income taxes                          5,381               -
                                        -------------   -------------
     Total liabilities                        305,004         107,076

 Shareholders' equity:
   Common stock                                    -                -
   Additional paid-in capital                 731,345         592,295
   Retained earnings                          201,615         130,564
   Treasury stock                            (144,128)       (121,685)
   Accumulated other
    comprehensive income (loss)                 7,455          (3,434)
                                        -------------   -------------
     Total shareholders' equity               796,287         597,740

     Total liabilities and
       shareholders' equity             $   1,101,291   $     704,816
                                        =============   =============

ACTIVISION, INC. AND SUBSIDIARIES FINANCIAL INFORMATION For the Quarter and Nine Months Ended December 31, 2003 and 2002 (Amounts in thousands) Percent Increase Quarter Ended (Decrease) December 31, 2003 December 31, 2002 Amount % of Total Amount % of Total Geographic Revenue Mix United States $ 252,114 50% $ 179,643 47% 40% International 256,397 50% 199,042 53% 29% ------------ ---- ---------- ----- ----- Total net revenues $ 508,511 100% $ 378,685 100% 34% Activity/Platform Mix Publishing: Console $ 304,996 80% $ 211,993 83% 44% Hand-held 13,367 3% 19,574 7% -32% PC 64,558 17% 25,162 10% 157% ------------ ---- ----------- ----- ----- Total publishing $ 382,921 75% $ 256,729 68% 49% Distribution: Console $ 102,979 82% $ 108,535 89% -5% Hand-held 6,917 6% 6,058 5% 14% PC 15,694 12% 7,363 6% 113% ------------ ---- ----------- ----- ----- Total distribution $ 125,590 25% $ 121,956 32% 3% ------------ ---- ----------- ----- ----- Total net revenues $ 508,511 100% $ 378,685 100% 34% ============ ==== =========== ===== ===== Percent Increase Nine Months Ended (Decrease) December 31, 2003 December 31, 2002 Amount % of Total Amount % of Total Geographic Revenue Mix United States $ 381,303 49% $ 380,045 51% 0% International 403,456 51% 359,070 49% 12% ------------ ---- ---------- ----- ----- Total net revenues $ 784,759 100% $ 739,115 100% 6% Activity/Platform Mix Publishing: Console $ 439,499 77% $ 409,919 77% 7% Hand-held 22,150 4% 45,061 8% -51% PC 107,473 19% 81,992 15% 31% ------------ ---- ----------- ----- ----- Total publishing $ 569,122 73% $ 536,972 73% 6% Distribution: Console $ 171,509 79% $ 172,241 85% 0% Hand-held 14,559 7% 11,798 6% 23% PC 29,569 14% 18,104 9% 63% ------------ ---- ----------- ----- ----- Total distribution $ 215,637 27% $ 202,143 27% 7% ------------ ---- ----------- ----- ----- Total net revenues $ 784,759 100% $ 739,115 100% 6% ============ ==== =========== ===== =====
ACTIVISION, INC. AND SUBSIDIARIES FINANCIAL INFORMATION For the Quarter and Nine Months Ended December 31, 2003 and 2002 Quarter Ended Quarter Ended Nine Months Ended Nine Months Ended December 31, 2003 December 31, 2002 December 31, 2003 December 31, 2002 Publishing Net Revenues PC 17% 10% 19% 15% - ----------------------------------- ----------- ------------ ------------ ------------ Console 80% 83% 77% 77% - ----------------------------------- ----------- ------------ ------------ ------------ PlayStation 2 48% 48% 44% 42% Microsoft Xbox 20% 13% 22% 13% Ninetendo GameCube 10% 12% 8% 13% Playstation 2% 10% 3% 8% Nintendo 64 0% 0% 0% 1% Hand-held 3% 7% 4% 8% - ----------------------------------- ----------- ------------ ------------ ------------ Game Boy Advance 3% 6% 4% 7% Game Boy Color 1% 1% 0% 1% - ----------------------------------- ----------- ------------ ------------ ------------ Total publishing net revenues 100% 100% 100% 100% ====================================== =========== ============ ============ ============