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    <link:label id="lab_atvi_PublicMember_4FD49F340084D85CC89D4D830620BFE3_documentation_en-US" xlink:label="lab_atvi_PublicMember_4FD49F340084D85CC89D4D830620BFE3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Related Party - Public.</link:label>
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    <link:label id="lab_atvi_OrganizationandOwnershipLineItems_06CD915D71CE122C8B514D830620FFF1_terseLabel_en-US" xlink:label="lab_atvi_OrganizationandOwnershipLineItems_06CD915D71CE122C8B514D830620FFF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Organization and Ownership [Line Items]</link:label>
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    <link:label id="lab_atvi_SignificantOwnershipOfEntityStockShares_58E6A187BDF6594531874D83062108A6_documentation_en-US" xlink:label="lab_atvi_SignificantOwnershipOfEntityStockShares_58E6A187BDF6594531874D83062108A6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The number of shares of the entity's common stock that is owned by a specific shareholder.</link:label>
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    <link:label id="lab_atvi_SignificantOwnershipOfEntityStockPercent_7EAAF1C21E0EC06D1DE24D8306212AC5_documentation_en-US" xlink:label="lab_atvi_SignificantOwnershipOfEntityStockPercent_7EAAF1C21E0EC06D1DE24D8306212AC5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The percentage of the entity's common stock that is owned by a specific shareholder, and which represents a significant ownership percentage.</link:label>
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    <link:label id="lab_atvi_BaseRateLoansMember_FCEBD3E3C8273D8CBA5A2D6ED9674824_documentation_en-US" xlink:label="lab_atvi_BaseRateLoansMember_FCEBD3E3C8273D8CBA5A2D6ED9674824" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The base rate loans.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_BaseRateLoansMember" xlink:label="loc_atvi_BaseRateLoansMember_FCEBD3E3C8273D8CBA5A2D6ED9674824" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_BaseRateLoansMember_FCEBD3E3C8273D8CBA5A2D6ED9674824" xlink:to="lab_atvi_BaseRateLoansMember_FCEBD3E3C8273D8CBA5A2D6ED9674824" xlink:type="arc" />
    <link:label id="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74_terseLabel_en-US" xlink:label="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIBOR Rate Loans</link:label>
    <link:label id="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74_label_en-US" xlink:label="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Libor Rate Loans [Member]</link:label>
    <link:label id="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74_documentation_en-US" xlink:label="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The LIBOR rate loans.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_LiborRateLoansMember" xlink:label="loc_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74" xlink:to="lab_atvi_LiborRateLoansMember_CF5125AE7791DF4D39EF2D6ED9677B74" xlink:type="arc" />
    <link:label id="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A_terseLabel_en-US" xlink:label="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tranche A Term Loan</link:label>
    <link:label id="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A_label_en-US" xlink:label="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tranche A Term Loan [Member]</link:label>
    <link:label id="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A_documentation_en-US" xlink:label="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tranche A Term Loan [Member]</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_TrancheATermLoanMember" xlink:label="loc_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A" xlink:to="lab_atvi_TrancheATermLoanMember_7F88E647153C586048442D6ED967058A" xlink:type="arc" />
    <link:label id="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142_terseLabel_en-US" xlink:label="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Incremental Tranche A Term Loan</link:label>
    <link:label id="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142_label_en-US" xlink:label="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Tranche A Term Loan [Member]</link:label>
    <link:label id="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142_documentation_en-US" xlink:label="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Incremental Tranche A Term Loan [Member]</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_IncrementalTrancheATermLoanMember" xlink:label="loc_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142" xlink:to="lab_atvi_IncrementalTrancheATermLoanMember_66E79CA4EE4503F0CE772D6ED967C142" xlink:type="arc" />
    <link:label id="lab_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808_terseLabel_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letter of Credit</link:label>
    <link:label id="lab_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808_label_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letter of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LetterOfCreditMember" xlink:label="loc_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808" xlink:to="lab_us-gaap_LetterOfCreditMember_E8C9A7091005875A33412D6ED9675808" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Line Items]</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityLineItems" xlink:label="loc_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58" xlink:to="lab_us-gaap_LineOfCreditFacilityLineItems_268EC5D959D544AAF4422D6ED9678A58" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum borrowing capacity</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0" xlink:to="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_9A2536621739B93918A42D6ED9672CB0" xlink:type="arc" />
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8_terseLabel_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount of letters of credit that can be issued under the Revolver</link:label>
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8_label_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Availability for Letters of Credit</link:label>
    <link:label id="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8_documentation_en-US" xlink:label="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The total amount of letters of credit that can be issued, subject to the availability of the revolving credit facility.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_AvailabilityForLettersOfCredit" xlink:label="loc_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8" xlink:to="lab_atvi_AvailabilityForLettersOfCredit_50DA6DE7FC97969C28722D6ED96732E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Applicable margin</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328" xlink:to="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_CB9BB258E9305BE33CCA2D6ED9675328" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Description of variable rate basis</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Description of Variable Rate Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentDescriptionOfVariableRateBasis" xlink:label="loc_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023" xlink:to="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_D185266B331CD4DC4A7D2D6ED9680023" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Floor rate</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage Rate Range, Minimum</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentageRateRangeMinimum_B258F0B588D2B516D4B82D6ED968E462" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable rate at end of period</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Interest Rate at Period End</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd" xlink:label="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734" xlink:to="lab_us-gaap_LineOfCreditFacilityInterestRateAtPeriodEnd_6B9EDFDA2F7E7156F1FE2D6ED968F734" xlink:type="arc" />
    <link:label id="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3_terseLabel_en-US" xlink:label="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Required quarterly payments, percentage of original principal</link:label>
    <link:label id="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3_label_en-US" xlink:label="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Required Percentage Payments of Long Term Lines of Credit</link:label>
    <link:label id="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3_documentation_en-US" xlink:label="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The required quarterly principal repayments, expressed as a percentage of the original principal amount of the Term Loan.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit" xlink:label="loc_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3" xlink:to="lab_atvi_RequiredPercentagePaymentsOfLongTermLinesOfCredit_063BDD0BF3162EC19A1A2D6ED9685DC3" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_FCD0EA0A2300C9F968E22D6ED968D97B_terseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_FCD0EA0A2300C9F968E22D6ED968D97B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repayments of long-term debt</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_FCD0EA0A2300C9F968E22D6ED968D97B_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_FCD0EA0A2300C9F968E22D6ED968D97B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_FCD0EA0A2300C9F968E22D6ED968D97B" xlink:type="locator" />
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    <link:label id="lab_atvi_DebtInstrumentVariableRateInterestFloor_E3FED908B734DACCA51B2D6ED968F7C2_terseLabel_en-US" xlink:label="lab_atvi_DebtInstrumentVariableRateInterestFloor_E3FED908B734DACCA51B2D6ED968F7C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable interest rate floor</link:label>
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    <link:label id="lab_us-gaap_OperatingSegmentsMember_5C5948B847A67E48C97D4D8305C63F27_label_en-US" xlink:label="lab_us-gaap_OperatingSegmentsMember_5C5948B847A67E48C97D4D8305C63F27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Segments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_5C5948B847A67E48C97D4D8305C63F27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingSegmentsMember_5C5948B847A67E48C97D4D8305C63F27" xlink:to="lab_us-gaap_OperatingSegmentsMember_5C5948B847A67E48C97D4D8305C63F27" xlink:type="arc" />
    <link:label id="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483_verboseLabel_en-US" xlink:label="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other segments [Member]</link:label>
    <link:label id="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483_label_en-US" xlink:label="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Operating Segments And Corporate Non-Segment [Member]</link:label>
    <link:label id="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483_documentation_en-US" xlink:label="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Operating Segments And Corporate Non-Segment [Member]</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember" xlink:label="loc_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483" xlink:to="lab_atvi_OtherOperatingSegmentsAndCorporateNonSegmentMember_EF4E40B4B3321DD532594D8305C69483" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394_terseLabel_en-US" xlink:label="lab_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciling items</link:label>
    <link:label id="lab_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394_label_en-US" xlink:label="lab_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reconciling Items [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MaterialReconcilingItemsMember" xlink:label="loc_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394" xlink:to="lab_us-gaap_MaterialReconcilingItemsMember_1F9F984F63BE523987824D8305C60394" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D_terseLabel_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D_label_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D" xlink:to="lab_us-gaap_StatementBusinessSegmentsAxis_8E4F0B83014D8CF3D5864D8305C6640D" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1" xlink:to="lab_us-gaap_SegmentDomain_55A82F2AD416447B6B7A4D8305C65AB1" xlink:type="arc" />
    <link:label id="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE_terseLabel_en-US" xlink:label="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Activision</link:label>
    <link:label id="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE_label_en-US" xlink:label="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Activision [Member]</link:label>
    <link:label id="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE_documentation_en-US" xlink:label="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Activision reportable segment of the entity.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_ActivisionMember" xlink:label="loc_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE" xlink:to="lab_atvi_ActivisionMember_1FA40DCF4158089A6C534D8305C688DE" xlink:type="arc" />
    <link:label id="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B_terseLabel_en-US" xlink:label="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Blizzard</link:label>
    <link:label id="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B_label_en-US" xlink:label="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Blizzard [Member]</link:label>
    <link:label id="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B_documentation_en-US" xlink:label="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Blizzard reportable segment of the entity.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_BlizzardMember" xlink:label="loc_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B" xlink:to="lab_atvi_BlizzardMember_B2F09B67E5A076ACE4FD4D8305C64A7B" xlink:type="arc" />
    <link:label id="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072_terseLabel_en-US" xlink:label="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">King</link:label>
    <link:label id="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072_label_en-US" xlink:label="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">King Digital Entertainment [Member]</link:label>
    <link:label id="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072_documentation_en-US" xlink:label="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">King Digital Entertainment [Member]</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_KingDigitalEntertainmentMember" xlink:label="loc_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072" xlink:to="lab_atvi_KingDigitalEntertainmentMember_0B5708A1BD9CDC4F1EC14D8305C6A072" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementGeographicalAxis_615FAF13A9A81AA052A24D8305C66E3A_terseLabel_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_615FAF13A9A81AA052A24D8305C66E3A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographical [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementGeographicalAxis_615FAF13A9A81AA052A24D8305C66E3A_label_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_615FAF13A9A81AA052A24D8305C66E3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographical [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="loc_us-gaap_StatementGeographicalAxis_615FAF13A9A81AA052A24D8305C66E3A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SegmentGeographicalDomain_E3D6B5AD7B943599E0524D8305C6A598_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_E3D6B5AD7B943599E0524D8305C6A598" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographical [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentGeographicalDomain_E3D6B5AD7B943599E0524D8305C6A598_label_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_E3D6B5AD7B943599E0524D8305C6A598" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographical [Domain]</link:label>
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    <link:label id="lab_us-gaap_AmericasMember_2886C4ABF44DDAF6E2BE4D8305C68D04_terseLabel_en-US" xlink:label="lab_us-gaap_AmericasMember_2886C4ABF44DDAF6E2BE4D8305C68D04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Americas</link:label>
    <link:label id="lab_us-gaap_AmericasMember_2886C4ABF44DDAF6E2BE4D8305C68D04_label_en-US" xlink:label="lab_us-gaap_AmericasMember_2886C4ABF44DDAF6E2BE4D8305C68D04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Americas [Member]</link:label>
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    <link:label id="lab_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C_terseLabel_en-US" xlink:label="lab_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">US</link:label>
    <link:label id="lab_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C_label_en-US" xlink:label="lab_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">United States [Member]</link:label>
    <link:label id="lab_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C_documentation_en-US" xlink:label="lab_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the country of United States of America.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_UnitedStatesMember" xlink:label="loc_atvi_UnitedStatesMember_0B6FA0541EDBBC39365C4D8305C6122C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EMEAMember_4F1087A107B62019D1EB4D8305C7C323_terseLabel_en-US" xlink:label="lab_us-gaap_EMEAMember_4F1087A107B62019D1EB4D8305C7C323" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">EMEA</link:label>
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    <link:label id="lab_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666_terseLabel_en-US" xlink:label="lab_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">UK</link:label>
    <link:label id="lab_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666_label_en-US" xlink:label="lab_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">United Kingdom [Member]</link:label>
    <link:label id="lab_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666_documentation_en-US" xlink:label="lab_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the country of United Kingdom.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_UnitedKingdomMember" xlink:label="loc_atvi_UnitedKingdomMember_5E57A267C5BDB338CCA44D8305C74666" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AsiaPacificMember_0CC6683310072AA1305D4D8305C738CE_terseLabel_en-US" xlink:label="lab_us-gaap_AsiaPacificMember_0CC6683310072AA1305D4D8305C738CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asia Pacific</link:label>
    <link:label id="lab_us-gaap_AsiaPacificMember_0CC6683310072AA1305D4D8305C738CE_label_en-US" xlink:label="lab_us-gaap_AsiaPacificMember_0CC6683310072AA1305D4D8305C738CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asia Pacific [Member]</link:label>
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    <link:label id="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_3EDD8ADC26F43EFE9F324D8305C7F1CD_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskByBenchmarkAxis_3EDD8ADC26F43EFE9F324D8305C7F1CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_3EDD8ADC26F43EFE9F324D8305C7F1CD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ConcentrationRiskBenchmarkDomain_33CCDDE687D0C242D7D74D8305C722EB_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskBenchmarkDomain_33CCDDE687D0C242D7D74D8305C722EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Benchmark [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_33CCDDE687D0C242D7D74D8305C722EB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ConcentrationRiskTypeDomain_E724EFC3D1B316FE0D4F4D8305C71466_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskTypeDomain_E724EFC3D1B316FE0D4F4D8305C71466" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk Type [Domain]</link:label>
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    <link:label id="lab_us-gaap_ProductOrServiceAxis_71F698446E19CD12E6FE4D8305C7C60E_label_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_71F698446E19CD12E6FE4D8305C7C60E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
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    <link:label id="lab_us-gaap_ProductsAndServicesDomain_2CA9AF0C0A39D6321EB84D8305C7F1CB_label_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_2CA9AF0C0A39D6321EB84D8305C7F1CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
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    <link:label id="lab_atvi_ConsoleMember_45EBCA43CEF2D91489774D8305C714B9_terseLabel_en-US" xlink:label="lab_atvi_ConsoleMember_45EBCA43CEF2D91489774D8305C714B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Console</link:label>
    <link:label id="lab_atvi_ConsoleMember_45EBCA43CEF2D91489774D8305C714B9_label_en-US" xlink:label="lab_atvi_ConsoleMember_45EBCA43CEF2D91489774D8305C714B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Console [Member]</link:label>
    <link:label id="lab_atvi_ConsoleMember_45EBCA43CEF2D91489774D8305C714B9_documentation_en-US" xlink:label="lab_atvi_ConsoleMember_45EBCA43CEF2D91489774D8305C714B9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the total of consoles which includes the Sony PS4 and PS3, the Microsoft Xbox One and Xbox 360, and the Nintendo Wii U and Wii.</link:label>
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    <link:label id="lab_atvi_PCMember_6E5DD134C7BEB5899B384D8305C7805B_terseLabel_en-US" xlink:label="lab_atvi_PCMember_6E5DD134C7BEB5899B384D8305C7805B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">PC</link:label>
    <link:label id="lab_atvi_PCMember_6E5DD134C7BEB5899B384D8305C7805B_label_en-US" xlink:label="lab_atvi_PCMember_6E5DD134C7BEB5899B384D8305C7805B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">PC [Member]</link:label>
    <link:label id="lab_atvi_PCMember_6E5DD134C7BEB5899B384D8305C7805B_documentation_en-US" xlink:label="lab_atvi_PCMember_6E5DD134C7BEB5899B384D8305C7805B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The personal computer platform.</link:label>
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    <link:label id="lab_atvi_SoftwareDevelopmentCosts_EBFFC18769A39BCCB12D2D6ED9CC2B98_documentation_en-US" xlink:label="lab_atvi_SoftwareDevelopmentCosts_EBFFC18769A39BCCB12D2D6ED9CC2B98" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unamortized costs incurred for development of computer software, which is to be sold, leased or otherwise marketed, after establishing technological feasibility through to the general release of the software products.</link:label>
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    <link:label id="lab_atvi_CapitalizedIntellectualPropertyLicenses_427D9E9C03F2D63848BF2D6ED9CC6555_documentation_en-US" xlink:label="lab_atvi_CapitalizedIntellectualPropertyLicenses_427D9E9C03F2D63848BF2D6ED9CC6555" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Intellectual property license costs represent license fees paid to intellectual property rights holders for use of their trademarks, copyrights, software, technology, music, or other intellectual property or proprietary rights.</link:label>
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    <link:label id="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_5FFC3BA58CA6CE0CA3812D6ED9CCCDCC_documentation_en-US" xlink:label="lab_atvi_CapitalizedSoftwareDevelopmentCostsAndIntellectualPropertyLicensesAmortization_5FFC3BA58CA6CE0CA3812D6ED9CCCDCC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amortization of capitalized software development costs and intellectual property licenses.</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_D37089924E4A356066A5ABF213AA168F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScheduleOfGoodwillTextBlock_5D533CD9B646931EDDD8ABF213AAEA79_label_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTextBlock_5D533CD9B646931EDDD8ABF213AAEA79" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Table Text Block]</link:label>
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    <link:label id="lab_us-gaap_IncomeStatementAbstract_98D3984FC5444157734F4D82D48B925E_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_98D3984FC5444157734F4D82D48B925E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement [Abstract]</link:label>
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    <link:label id="lab_us-gaap_SalesRevenueGoodsNet_0E7BB1E82F27292684914D82D48CFA17_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueGoodsNet_0E7BB1E82F27292684914D82D48CFA17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Product sales</link:label>
    <link:label id="lab_us-gaap_SalesRevenueGoodsNet_0E7BB1E82F27292684914D82D48CFA17_label_en-US" xlink:label="lab_us-gaap_SalesRevenueGoodsNet_0E7BB1E82F27292684914D82D48CFA17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sales Revenue, Goods, Net</link:label>
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    <link:label id="lab_atvi_SubscriptionLicensingAndOtherRevenues_04722288A9C36E625E2A4D82D48CBC71_terseLabel_en-US" xlink:label="lab_atvi_SubscriptionLicensingAndOtherRevenues_04722288A9C36E625E2A4D82D48CBC71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subscription, licensing and other revenues</link:label>
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    <link:label id="lab_us-gaap_Revenues_19C3415D99C3E7076C754D82D48C4508_totalLabel_en-US" xlink:label="lab_us-gaap_Revenues_19C3415D99C3E7076C754D82D48C4508" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total net revenues</link:label>
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    <link:label id="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF_terseLabel_en-US" xlink:label="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Expected</link:label>
    <link:label id="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF_label_en-US" xlink:label="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Expected [Member]</link:label>
    <link:label id="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF_documentation_en-US" xlink:label="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The expected scenario member.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_ExpectedMember" xlink:label="loc_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF" xlink:to="lab_atvi_ExpectedMember_D46DF3FA1D2756C265BFABF21396F4EF" xlink:type="arc" />
    <link:label id="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752_terseLabel_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax [Line Items]</link:label>
    <link:label id="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752_label_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax [Line Items]</link:label>
    <link:label id="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752_documentation_en-US" xlink:label="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items for various income tax disclosures.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_IncomeTaxLineItems" xlink:label="loc_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752" xlink:to="lab_atvi_IncomeTaxLineItems_7B0BA83CA85671D02A14ABF213966752" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Uncertain tax positions assumed</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Increase Resulting from Acquisition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_5E74D76102214BA07EB0ABF2139682D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss carryforwards</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826" xlink:to="lab_us-gaap_OperatingLossCarryforwards_4884729D0A4A6E04BEF7ABF213967826" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_B9F09965A6931EC253CCABF213963526_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_B9F09965A6931EC253CCABF213963526" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense (benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_B9F09965A6931EC253CCABF213963526" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_B9F09965A6931EC253CCABF213963526" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_B9F09965A6931EC253CCABF213963526" xlink:type="arc" />
    <link:label id="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512_terseLabel_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss indemnification amount</link:label>
    <link:label id="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512_label_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NOL Indemnification Amount</link:label>
    <link:label id="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512_documentation_en-US" xlink:label="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The maximum indemnification amount obtained, related to the potential nonexistence or the disallowance of claimed utilization of NOL carryforwards.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_NOLIndemnificationAmount" xlink:label="loc_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512" xlink:to="lab_atvi_NOLIndemnificationAmount_AF98106292A78721380CABF21396C512" xlink:type="arc" />
    <link:label id="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6_terseLabel_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss utilized - New VH NOL</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6_label_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Utilized</link:label>
    <link:label id="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the amount of the NOL utilized in the current period, as a result of NOLs assumed associated with the repurchase of stock.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_NetOperatingLossUtilized" xlink:label="loc_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6" xlink:to="lab_atvi_NetOperatingLossUtilized_51935FD3ABCDEBD12F60ABF2139647A6" xlink:type="arc" />
    <link:label id="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A_terseLabel_en-US" xlink:label="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax benefit related to stock repurchase</link:label>
    <link:label id="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A_label_en-US" xlink:label="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Operating Loss Tax Attribute Received From Purchase Transaction</link:label>
    <link:label id="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A_documentation_en-US" xlink:label="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the tax-effected portion of a one-time federal net operating loss allocation to the Company from the Purchase Transaction between a majority shareholder and the Company.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction" xlink:label="loc_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A" xlink:to="lab_atvi_NetOperatingLossTaxAttributeReceivedFromPurchaseTransaction_788DA3C3C296162F399DABF21396B62A" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax credit reserve for repurchase of stock</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards, Valuation Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLossCarryforwardsValuationAllowance" xlink:label="loc_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006" xlink:to="lab_us-gaap_OperatingLossCarryforwardsValuationAllowance_7FBD15668D1513A58901ABF213967006" xlink:type="arc" />
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9_terseLabel_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indemnification asset recorded in other assets</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9_label_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indemnification Asset Recorded In Other Assets</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9_documentation_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax benefit related to the indemnification amount associated with the repurchase of stock recorded in Other Assets.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_IndemnificationAssetRecordedInOtherAssets" xlink:label="loc_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9" xlink:to="lab_atvi_IndemnificationAssetRecordedInOtherAssets_53F6084B217F3555D36AABF2139623B9" xlink:type="arc" />
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47_terseLabel_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Indemnification asset recorded in treasury stock</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47_label_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Indemnification Asset Recorded In Treasury Stock</link:label>
    <link:label id="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47_documentation_en-US" xlink:label="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax benefit related to the indemnification amount associated with the repurchase of stock recorded as a reduction to the consideration paid for the shares repurchased in Treasury Stock.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_IndemnificationAssetRecordedInTreasuryStock" xlink:label="loc_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47" xlink:to="lab_atvi_IndemnificationAssetRecordedInTreasuryStock_9161E031E65354CE6720ABF213963F47" xlink:type="arc" />
    <link:label id="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3_terseLabel_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Table]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3_label_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Table]</link:label>
    <link:label id="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3_documentation_en-US" xlink:label="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summarization of share repurchase programs.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_ShareRepurchaseProgramTable" xlink:label="loc_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3" xlink:to="lab_atvi_ShareRepurchaseProgramTable_D1EB3920DCCFDF9E45B3ABF2131E8FB3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE" xlink:to="lab_us-gaap_ShareRepurchaseProgramAxis_DCAEC61B60383EABCDF8ABF2131EC8FE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_F158DD4737C02610A61CABF2131E6BF5_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_F158DD4737C02610A61CABF2131E6BF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_F158DD4737C02610A61CABF2131E6BF5_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_F158DD4737C02610A61CABF2131E6BF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
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    <link:label id="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_C70413AF9B8CCE6347C92D6EDA0046FA_negatedLabel_en-US" xlink:label="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_C70413AF9B8CCE6347C92D6EDA0046FA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Software development and intellectual property licenses</link:label>
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    <link:label id="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_C70413AF9B8CCE6347C92D6EDA0046FA_documentation_en-US" xlink:label="lab_atvi_IncreaseDecreaseInSoftwareDevelopmentAndIntellectualPropertyLicenses_C70413AF9B8CCE6347C92D6EDA0046FA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The increase (decrease) in software development and intellectual property licenses.</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_F3122CB20679CB7C7E4A2D6EDA002B0D" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_0A94805BC740DF13FF522D6EDA000E77" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_35B27B4F011409A48C772D6EDA009507_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_35B27B4F011409A48C772D6EDA009507" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_35B27B4F011409A48C772D6EDA009507" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_35B27B4F011409A48C772D6EDA009507" xlink:type="arc" />
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    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_EF4AA8A8DA67CEE0A6932D6EDA006382_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_EF4AA8A8DA67CEE0A6932D6EDA006382" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of available-for-sale investments</link:label>
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    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_0E52D2E9651EBDE18A802E550D144C40_terseLabel_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_0E52D2E9651EBDE18A802E550D144C40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument [Member]</link:label>
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_0E52D2E9651EBDE18A802E550D144C40_label_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_0E52D2E9651EBDE18A802E550D144C40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="loc_us-gaap_DesignatedAsHedgingInstrumentMember_0E52D2E9651EBDE18A802E550D144C40" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_DD4380BE894050DE661D2E1AA7042E42_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_DD4380BE894050DE661D2E1AA7042E42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_DD4380BE894050DE661D2E1AA7042E42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_DD4380BE894050DE661D2E1AA7042E42" xlink:to="lab_us-gaap_FairValueByMeasurementFrequencyAxis_DD4380BE894050DE661D2E1AA7042E42" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769" xlink:to="lab_us-gaap_FairValueMeasurementFrequencyDomain_4EEC10C05A6D394486642E1AA704D769" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recurring</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42" xlink:to="lab_us-gaap_FairValueMeasurementsRecurringMember_C5DE24B8CD3C7B87286E2E1AA7047F42" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using quoted prices in active markets for identical assets (Level 1)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_852B87E002D349BF45612E1AA7043385" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_6761BE9B453CC95DE4A32E1AA70578DC_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_6761BE9B453CC95DE4A32E1AA70578DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value measurements using significant unobservable inputs (Level 3)</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_6761BE9B453CC95DE4A32E1AA70578DC_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_6761BE9B453CC95DE4A32E1AA70578DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 3 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_6761BE9B453CC95DE4A32E1AA70578DC" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF" xlink:to="lab_us-gaap_InvestmentTypeAxis_3863A8E3B914661AC9C72E1AA705B1FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF" xlink:to="lab_us-gaap_InvestmentTypeCategorizationMember_BCD3A10581DD11AC55232E1AA705F1FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_8011B200C9F1330191F92E1AA7055BF0_terseLabel_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_8011B200C9F1330191F92E1AA7055BF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Money market funds</link:label>
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_8011B200C9F1330191F92E1AA7055BF0_label_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_8011B200C9F1330191F92E1AA7055BF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Money Market Funds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="loc_us-gaap_MoneyMarketFundsMember_8011B200C9F1330191F92E1AA7055BF0" xlink:type="locator" />
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    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1_terseLabel_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign government treasury bills</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1_label_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Government Treasury Bills [Member]</link:label>
    <link:label id="lab_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1_documentation_en-US" xlink:label="lab_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents foreign government treasury bills measured at fair value on a recurring basis.</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_ForeignGovernmentTreasuryBillsMember" xlink:label="loc_atvi_ForeignGovernmentTreasuryBillsMember_46986F7BCC4FE50086D32E1AA70535A1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency forward contracts</link:label>
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128_label_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Forward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="loc_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128" xlink:to="lab_us-gaap_ForeignExchangeForwardMember_7E6A497B29B5398162102E1AA7056128" xlink:type="arc" />
    <link:label id="lab_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C_verboseLabel_en-US" xlink:label="lab_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ARS</link:label>
    <link:label id="lab_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C_label_en-US" xlink:label="lab_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Auction Rate Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AuctionRateSecuritiesMember" xlink:label="loc_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C" xlink:to="lab_us-gaap_AuctionRateSecuritiesMember_1BD329970B3D37F706DF2E1AA705BD1C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E60FC6B43F0D812905AF2E1AA70504FE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureRecurring_0A71D3AC18169B9B5F7F2E1AA7056CD4_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureRecurring_0A71D3AC18169B9B5F7F2E1AA7056CD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total assets at fair value</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureRecurring_0A71D3AC18169B9B5F7F2E1AA7056CD4_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureRecurring_0A71D3AC18169B9B5F7F2E1AA7056CD4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure, Recurring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsFairValueDisclosureRecurring" xlink:label="loc_us-gaap_AssetsFairValueDisclosureRecurring_0A71D3AC18169B9B5F7F2E1AA7056CD4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_0E74FA153833D78EC8DB2E1AA7054568_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_0E74FA153833D78EC8DB2E1AA7054568" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities at fair value</link:label>
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    <link:label id="lab_us-gaap_BusinessCombinationConsiderationTransferred1_794DCA7D5F2573383D5E447812E62C3C_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationConsiderationTransferred1_794DCA7D5F2573383D5E447812E62C3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate purchase price</link:label>
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    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_97ACBC82C078877E8061447812E63950_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_97ACBC82C078877E8061447812E63950" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to acquire business</link:label>
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    <link:label id="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_23D1D63E5DBD498955FC447812E69BE0_terseLabel_en-US" xlink:label="lab_atvi_BusinessCombinationConsiderationTransferredCashFromNewDebt_23D1D63E5DBD498955FC447812E69BE0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to acquire business from debt financing</link:label>
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    <link:label id="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_A39DD21BB82264B30DF4447812E6DF60_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_A39DD21BB82264B30DF4447812E6DF60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition costs</link:label>
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    <link:label id="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_8E2DF55AC7A0BFEDA4D8447812E6A37A_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_8E2DF55AC7A0BFEDA4D8447812E6A37A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity options and awards issued in acquisition (in shares)</link:label>
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    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F19F48401246D21C1191447812E6AEEE_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F19F48401246D21C1191447812E6AEEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Future expense for converted King unvested options and awards</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F19F48401246D21C1191447812E6AEEE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F19F48401246D21C1191447812E6AEEE" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_F19F48401246D21C1191447812E6AEEE" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_0B3030C758FA54A6FE36447812E67432_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_0B3030C758FA54A6FE36447812E67432" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average service period of acquired options and awards</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_0B3030C758FA54A6FE36447812E67432" xlink:type="locator" />
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    <link:label id="lab_atvi_BusinessCombinationCashProceedsReleasedToAwardHolders_F1DA0DD82644C3912246447812E617D8_terseLabel_en-US" xlink:label="lab_atvi_BusinessCombinationCashProceedsReleasedToAwardHolders_F1DA0DD82644C3912246447812E617D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash proceeds released to award holders</link:label>
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    <link:label id="lab_atvi_BusinessCombinationCashProceedsReleasedToAwardHolders_F1DA0DD82644C3912246447812E617D8_documentation_en-US" xlink:label="lab_atvi_BusinessCombinationCashProceedsReleasedToAwardHolders_F1DA0DD82644C3912246447812E617D8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Business Combination, Cash Proceeds Released To Award Holders</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_BusinessCombinationCashProceedsReleasedToAwardHolders" xlink:label="loc_atvi_BusinessCombinationCashProceedsReleasedToAwardHolders_F1DA0DD82644C3912246447812E617D8" xlink:type="locator" />
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    <link:label id="lab_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E_terseLabel_en-US" xlink:label="lab_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average cost of capital percent</link:label>
    <link:label id="lab_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E_label_en-US" xlink:label="lab_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Assumptions, Weighted Average Cost Of Capital</link:label>
    <link:label id="lab_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E_documentation_en-US" xlink:label="lab_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair Value Assumptions, Weighted Average Cost Of Capital</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_FairValueAssumptionsWeightedAverageCostOfCapital" xlink:label="loc_atvi_FairValueAssumptionsWeightedAverageCostOfCapital_02F57664D42632B7AE8B447812E6312E" xlink:type="locator" />
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    <link:label id="lab_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F_terseLabel_en-US" xlink:label="lab_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term revenue decay percent</link:label>
    <link:label id="lab_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F_label_en-US" xlink:label="lab_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Assumptions, Long-Term Revenue Decay Rates</link:label>
    <link:label id="lab_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F_documentation_en-US" xlink:label="lab_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair Value Assumptions, Long-Term Revenue Decay Rates</link:label>
    <link:loc xlink:href="atvi-20160630.xsd#atvi_FairValueAssumptionsLongTermRevenueDecayRates" xlink:label="loc_atvi_FairValueAssumptionsLongTermRevenueDecayRates_3064DBCC3E71050FA366447812E6C37F" xlink:type="locator" />
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    <link:label id="lab_atvi_FairValueAssumptionsRoyaltyRate_6E3FC92AE39A582C36DD447812E64366_terseLabel_en-US" xlink:label="lab_atvi_FairValueAssumptionsRoyaltyRate_6E3FC92AE39A582C36DD447812E64366" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Royalty rate percent</link:label>
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    <link:loc xlink:href="atvi-20160630.xsd#atvi_FairValueAssumptionsRoyaltyRate" xlink:label="loc_atvi_FairValueAssumptionsRoyaltyRate_6E3FC92AE39A582C36DD447812E64366" xlink:type="locator" />
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    <link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6ED788C2145B0BF59A86447812E6F5BC_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_6ED788C2145B0BF59A86447812E6F5BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill expected to be deductible for tax purposes</link:label>
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